Welcome to Bosch in Thailand

• Bosch Diesel common rail system makes diesel engines even cleaner
• Electronic Stability Program (ESP®) counteracts vehicle skidding
• Night vision system offers convenience and safety driving in the dark

Bangkok – Bosch presents its innovative automotive technologies at the 29th Bangkok International Motor Show during March 28 – April 6, 2008.  The focal points of innovation in the automotive sector are clean and economical drive systems as well as driver assistance systems.  Highlight of exhibited items are the ‘BMW 535d’ luxury sports car, equipped with Bosch common rail system, the ESP® simulator for training experience and components of the night vision system.

Martin Hayes, Vice President of ASEAN Sales Original Equipment, Bosch Automotive (Thailand) Co., Ltd.  said that Bosch will present its innovative automotive technologies under the theme "Technology for Clean & Clear Air“.  Bosch will exhibit the luxury sports car ‘BMW 535d’ a passenger car equipped with the Bosch innovative diesel common rail system. Current generations of the common rail system for passenger vehicles from Bosch make diesel engines more economical and reduce their emissions of pollutants especially particulate (PM) and NOx.  The common rail system with solenoid injector technology and 1600 bar injection pressure operate exceptionally fast, and therefore help to reduce emissions by up to 20 percent.  Power output, fuel consumption and engine noise are also improved.

In addition to clean diesel solutions, Bosch is also actively involved in the development of active safety driving systems.  Bosch was the first company to introduce an electronic Antilock Braking System (ABS) to the market in 1978.
In 1995; Bosch was the first company world-wide to market the Electronic Stability Program ESP® and ever since it has increased road safety considerably.
The Electronic Stability Program ESP® combines functions of the Antilock Braking System (ABS) and the Traction Control System (TCS).  It is a prime example of how innovative safety systems can improve road safety.  International accident studies demonstrate that at least 40 percent of all fatal traffic accidents are caused by skidding.  Around 80 percent of all skidding accidents could be prevented with ESP®. A European socio-economic study showed that 4,000 traffic deaths and 100,000 injuries could be prevented in Europe alone if ESP® was installed in all vehicles. The U.S. road traffic agency NHTSA estimates that 10,000 traffic deaths on American roads could be prevented with ESP®. Bosch received the ’FIA World Prize for Road Safety, the Environment and Mobility’ from the FIA (Fédération Internationale de l'Automobile) in 2007 for its great contribution to worldwide road safety by developing and consistently marketing the ESP® safety system.

“Moreover, our night vision system is another important safety technology which makes driving by night more comfortable and safer”, said Mr. Hayes. “The active infrared Night Vision system with a range of about 150 meters, compared to the 40 meters supplied by the low beam of a regular halogen headlamp, gives the driver with an accurate image of the situation in front of the car.  The system consists basically of an infrared video camera attached between the interior rear-view mirror and the windshield, a display in the cockpit, the electronic control unit and two infrared headlamps.  The high-resolution, brilliant image on the monitor is rich in contrast and details; it is very similar to the normal visual impression received with high beam.  This allows the driver to better follow the course of the road in the dark, get better bearings of the environment and to see other road users or possible obstacles early on.  Light from headlamps of oncoming vehicles is attenuate in the monitor image and no longer blinds the driver.  “All these features of Night Vision help to relieve the feeling of insecurity which overcomes many drivers when driving by night”, added Mr. Hayes.

Bosch offer the Motor Show visitors to have a hands-on experience on how ESP reacts to prevent potential skidding accidents plus the first ever occasion for the visitors to book Bosch automotive aftermarket spare parts at a very special price during the fair.

Bosch solutions for environment protection and road safety will be presented at the 29th Bangkok International Motor Show, BITEC Center during March 28 to April 6, 2008 at Hall 106, booth no. B11.

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Contact person for press inquiries:

Robert Bosch Limited
Ms. Yuparat Laotanapat
Corporate Communications Manager
Tel. 02 – 631 1879 ext. 160  ;  Mobile  081 – 845 1596
E-mail : Yuparat.Laotanapat@th.bosch.com